The Coffee Mug The Saffron Mango yellow cup sits above the storefront as the product identifier, with the Satin Sheen Gold yellow saucer adding subtle depth beneath it.

The Coffee House The storefront became the natural centerpiece of the mark, with the Cobalt Blue body as the hero element and the Salmon Pink and Shocking Orange striped awning layered above for contrast.

The Typography Gilroy's strong yet approachable letterforms reflect the brand's bold and playful personality, with bold weight on "12.25 Coffee House" and regular weight on "ESTD. 2022" establishing a clear visual hierarchy.

The Coffee Bean The coffee bean replaces the period between "12" and "25," turning a punctuation mark into a brand element that ties everything back to coffee.

Primary Logo

Behind every great café is a story worth telling, and 12.25 Coffee House is no different. This logo redesign captures their journey from humble mall stalls to a space they can finally call their own, through bold typography, a storefront mark, and a coffee bean tucked right at the heart of the name. Every detail was intentional, crafted to reflect a business built on quality, character, and the kind of warmth that keeps people coming back.

Secondary Logo

Logomark

Logo Design

Services

12.25 Coffee House

Client

A project by
Hope Jireh Endencia

The yellow cup sits above the storefront as the product identifier, with the slightly darker yellow saucer adding depth beneath it.

The storefront is the hero element, with the blue body anchoring the mark and the pink striped awning layered above for contrast.

The coffee bean replaces the period between "12" and "25," turning a punctuation mark into a brand element.

Gilroy, the chosen typeface, establishes a clear visual hierarchy — bold weight on "12.25 Coffee House" and regular weight on "ESTD. 2022"