A home bakery with heart deserves a brand to match. Graceful Cakes is a Cabadbaran cake business that had already won over its community long before it had a name or logo.
In Carrot Orange color, the Sandana (Glyphs) “G” and Agila lettering feature elegant curves that convey the brand’s graceful identity.
The house in Espresso Brown color and a lighter brown tone reflects melted chocolate from the best-selling Choco Moist cake, with a window symbolizing the home-based bakery.
The crossed whisk and spatula in Carrot Orange color form a roof shape, representing essential baking tools central to the baker’s craft.
In Espresso Brown color, the Sandana (Glyphs) “C” and Agila font maintain consistency and balance through refined, structured letterforms.
Logomark
Wordmark
This project covers the full brand development journey, from naming and identity design to social media and print collateral, all grounded in a tone that's graceful, approachable, and warm-hearted.
Every design decision was made to honor the story behind the business, a humble sideline turned beloved local staple, founded by Irene Grace Satorre with one simple mission, to spread happiness, one slice at a time.
Branding Identity, Branding Program, Visual Identity, Packaging Design, Social Media, Print Marketing
Services
Irene Grace Satorre - Cabadbaran City, Philippines
Client
A project by
Hope Jireh Endencia, Jose Carlo Gloria, and Mary Johanne Dela Serna
A home bakery with heart deserves a brand to match. Graceful Cakes is a Cabadbaran City-based cake business that had already won over its community long before it had a name or a logo.
In Espresso Brown color, the Sandana (Glyphs) “C” and Agila font maintain consistency and balance through refined, structured letterforms.
The crossed whisk and spatula in Carrot Orange color form a roof shape, representing essential baking tools central to the baker’s craft.
The house in Espresso Brown color and a lighter brown tone reflects melted chocolate from the best-selling Choco Moist cake, with a window symbolizing the home-based bakery.
In Carrot Orange color, the Sandana (Glyphs) “G” and Agila lettering feature elegant curves that convey the brand’s graceful identity.
Logomark
Wordmark
This project covers the full brand development journey, from naming and identity design to social media and print collateral, all grounded in a tone that's graceful, approachable, and warm-hearted.
Every design decision was made to honor the story behind the business, a humble sideline turned beloved local staple, founded by Irene Grace Satorre with one simple mission, to spread happiness, one slice at a time.
Branding Identity, Branding Program, Visual Identity, Packaging Design,
Social Media, Print Marketing
Services
Irene Grace Satorre - Cabadbaran City, Philippines
Client
A project by
Hope Jireh Endencia,
Jose Carlo Gloria,
and Mary Johanne Dela Serna